I help early-stage SaaS and HealthTech companies launch, grow, and convert — through sharp GTM strategy, product-led content, and measurable campaigns.
Whether you're launching your first product or scaling into a new market — I bring strategy and execution together.
From positioning and ICP definition to launch sequencing and channel mix. I've taken both B2B and D2C products to market from zero, with measurable results in the first 90 days.
Funnel optimisation, lifecycle marketing, sales-marketing alignment. I reduce friction at every stage — from first touch to conversion — and tie marketing directly to pipeline metrics.
Building brands that attract the right audience and keep them. Social, email, podcast, video — I've grown channels from zero to engaged communities and turned content into a reliable acquisition source.
Real numbers from real campaigns. Every metric below is from my own work.
Took over as the sole marketing hire. Rebuilt the entire go-to-market — email sequences, LinkedIn strategy, content engine, and CRM workflows — and tied everything to pipeline metrics.
Co-founded an immunity-focused D2C brand targeting local Indian markets. Owned the entire product, brand, and go-to-market — from naming and positioning to distribution and customer acquisition.
Planned and executed a full launch campaign combining influencer partnerships, ambassador programs across 50 universities, and educational video content — all within a lean budget.
I'm a marketing and product strategist with 5+ years of experience building go-to-market engines across HealthTech, SaaS, e-commerce and consumer goods. I've worked across India and internationally — and I understand both the scrappy reality of early-stage startups and the rigour that global clients expect.
I co-founded Madhya Healthcare, grew a D2C brand from an idea to 350+ paying customers in three months, and have led marketing as the sole hire at an international B2B SaaS company. Every project has sharpened my instinct for what actually moves the needle — versus what just looks good in a deck.
My MA from the University of Leeds (LUBS Entrepreneurial Award winner, 2023) gave me the frameworks. The rest came from doing the work.
I take on 1–2 new clients at a time. If you're an early-stage founder or growth team looking for a senior marketing partner — let's talk.
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